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This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ...

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In this new and improved third edition of the highly popular Game Engine Architecture, Jason Gregory draws on his nearly two decades of experience at Midway, Electronic Arts and Naughty Dog to present both the theory and practice...

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  95,00 €

  Do 23 – 28 dní

Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs...

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  94,49 €

  -3 %

  Do 25 – 30 dní

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM...

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Now fully updated to reflect recent advances, this introduction provides a broad, but concise, coverage of recombinant DNA techniques. Written for advanced undergraduates, graduates and scientists who want to use this technology, ...

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  91,68 €

  -5 %

  Viac ako 30 dní

Like in the past the towers of the cathedrals, sky scrapers became the defining features of cityscapes with the advent of the 20th century.

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  91,65 €

  -5 %

  Viac ako 30 dní

An impassioned look at games and game design that offers the most ambitious framework for understanding them to date. As pop culture, games are as important as film or television-but game design has yet to develop a theoretical framework or...

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  91,23 €

  Na sklade 1 ks

The Origins of Mountains approaches mountains from facts about mountain landscapes rather than theory. The book illustrates that almost everywhere, mountains arose by vertical uplift of a former plain, and by a mixture of ...

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  91,20 €

  Viac ako 30 dní

Geomorphology, the discipline which analyzes the history and nature of the earth's surface, deals with the landforms produced by erosion, weathering, deposition, transport and tectonic processes. In recent decades there have been ...

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  Vypredané

This essential textbook is designed for students or researchers in biology who need to design experiments, sampling programs, or analyze resulting data. The text begins with a revision of estimation and hypothesis testing methods, ...

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  89,70 €

  Viac ako 30 dní

Das neuroradiologische Facharztwissen für angehende Neurologen und Neurochirurgen. Ausgehend von der Situation des Klinikalltags zeigt das Kompendium fallbezogen den effizienten Einsatz bildgebender Verfahren. Typische...

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  87,95 €

  Do 12 – 17 dní

CCNP Routing and Switching SWITCH 300-115 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco...

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  87,75 €

  Viac ako 30 dní

Architectural competitions date back centuries, today they play an important role in architectural practice as they offer architects vital opportunities to pitch their work across the globe. Competitions also allow previously unknown designers to...

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  87,63 €

  -5 %

  Viac ako 30 dní

This revised edition of Basics of PET Imaging presents an unparalleled text on the basics of PET imaging technology. Distinguished author, Dr. Gopal B. Saha, has updated his previous bestselling work with concise chapters on PET fundamentals, ...

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  86,43 €

  Viac ako 30 dní

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together ...

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  86,43 €

  Viac ako 30 dní

This textbook aims to describe the fascinating area of eukaryotic gene regulation for graduate students in all areas of the biomedical sciences. Gene expression is essential in shaping the various phenotypes ...

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  81,77 €

  -5 %

  Viac ako 30 dní

The 5th Edition of Health Economics and Policy (with Economic Application), International Edition thoroughly demonstrates how microeconomic principles apply to health care delivery and its policies...

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  85,80 €

  Viac ako 30 dní

Ideal for residents starting in radiology and radiologic technologists, this concise manual is the perfect introduction to the physics and practice of CT and the interpretation of basic CT images. Designed as a systematic learning tool, it...

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  83,99 €

  Viac ako 30 dní

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the “cheerful” Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual...

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  83,82 €

  -5 %

  Na sklade 1 ks

Soil and Water Contamination, Second Edition gives a structured overview of transport and fate processes of environmental contaminants. Dealing with all topics essential for understanding and predicting contaminant patterns in soil, ...

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  83,74 €

  Viac ako 30 dní