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Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Transworld, 2017
Vydavateľstvo
Transworld, 2017

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. Following a Ph.D. at the University of Utah, where many computer science pioneers got their start, Catmull secured a partnership with George Lucas which ...

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As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. Following a Ph.D. at the University of Utah, where many computer science pioneers got their start, Catmull secured a partnership with George Lucas which led indirectly to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.Since then, Pixar has dominated the world of animation scoring box-office records and twenty-seven Academy Awards with films such as Monsters Inc., Finding Nemo, The Incredibles, Up,WALL-E and, most recently, Inside Out. The joy of the storytelling, inventive plots and emotional authenticity; you might say Pixar movies are emblematic of what creativity really is. Creativity, Inc. is a book for managers and creatives alike. It is also the first all-access trip into the nerve centre of Pixar Animation Studios – into the story meetings, the post-mortems and the ‘Braintrust’ sessions where our favourite films are born. It is a book about how to creative and sustain a creative culture but it is also, as Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
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Počet strán
320
Jazyk
anglický
Vydavateľstvo
Transworld
Väzba
brožovaná väzba
ISBN
9780552167260
Naše katalógové číslo
261741
Rozmer
127×198 mm
Rok vydania
2017

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