The End of Average draws upon the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it. Why don't Meyers-Briggs personality tests really work? Why are HR tests for new employees often meaningless? Is there another way of ranking students' performance? We all behave, learn and develop in different ways, but these unique patterns of human behaviour get lost in massive systems. From academic grading methods to job-applicant profiling and even medical treatment, these systems play to average performance and average abilities instead of the individual. The End of Average draws upon the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it.