Switch - Chip Heath, Dan Heath, Random House, 2011

13,21 €

Pri nákupe nad 49 €
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Switch - Chip Heath, Dan Heath, Random House, 2011
Switch - Chip Heath, Dan Heath, Random House, 2011

Switch

How to Change Things when Change is Hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles... Čítať viac

Vydavateľstvo
Random House, 2011
Počet strán
320

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? ... Čítať viac

  • Brožovaná väzba
  • Angličtina
14,95 €

13,21 €

-12 %
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Ďalšie knižné vydania
Zmena - Chip Heath, Dan Heath, Eastone Books, 2011
Pevná väzba s prebalom
Slovenčina, 2011
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Switch - Chip Heath, Dan Heath, Random House, 2011
13,21 €

Viac o knihe

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.

They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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