Knihy o biznise a manažmente

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)...

• Knihabrožovaná väzba
  57,10 €

  Viac ako 30 dní

Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest...

• Knihabrožovaná väzba
  120,21 €

  Viac ako 30 dní

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

• Knihabrožovaná väzba
  63,37 €

  -5 %

  Na sklade 1 ks

Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...

• Knihapevná väzba
  60,00 €

  Na sklade 1 ks

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

• Knihabrožovaná väzba
  51,32 €

  Viac ako 30 dní

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná väzba
  41,50 €

  Viac ako 30 dní

Matters of ideology and security have become deeply entwined in China’s economic and business environment. The context is more politicized, more uncertain. At the heart of Xiconomics is the Dual Circulation Strategy...

• Knihabrožovaná väzba
  41,26 €

  Viac ako 30 dní

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná väzba
  39,59 €

  Viac ako 30 dní

Artists have long explored the nuances of limited color palettes in their work, from El Lissitzkys highly symbolic abstractions to Shepard Faireys iconic Hope poster. Recognizing the power of simplicity in conveying ...

• Knihapevná väzba
  36,89 €

  -4 %

  Viac ako 30 dní

The definitive comprehensive and foundational text for critically analyzing and applying actionable DEI techniques and strategies, written by one of LinkedIn’s most popular experts on DEI...

• Knihapevná väzba
  35,74 €

  -5 %

  Viac ako 30 dní

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...

• Knihapevná väzba
  32,88 €

  -5 %

  Na sklade 1 ks

This exciting new book from the prestigious Boston Consulting Group details the nine core strategies that will help companies keep customers, attract quality talent, generate revenue, and improve the communities around them...

• Knihapevná väzba
  32,55 €

  -4 %

  Viac ako 30 dní

Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...

• Knihapevná väzba
  31,99 €

  -2 %

  Na sklade 2 ks

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

• Čítanávýborný stav
  24,36 €

  -20 %

  Na sklade
• Knihapevná väzba
  Vypredané

Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around...

• Knihabrožovaná väzba
  15,75 €

  -5 %

  Na sklade 1 ks

Become a process improvement star with Lean Six Sigma...

• Knihabrožovaná väzba
  29,58 €

  Do 24 – 29 dní

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...

• Knihapevná väzba
  29,50 €

  Na sklade 1 ks

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...

• Knihapevná väzba
  28,95 €

  Viac ako 30 dní

With the advent of digital technologies, society is reshaping itself radically. In the last decade, digital technologies have brought fundamental changes in the industry and business environment...

• Knihabrožovaná väzba
  28,79 €

  Na sklade 1 ks

The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers...

• Knihapevná väzba
  28,61 €

  Viac ako 30 dní