Knihy

The Valuation Book contains the tools needed by anyone who wants to make a robust valuation of a business.No detailed prior knowledge of business valuation is required – the book covers everything you need to know, including how to read relevant parts...

• Knihabrožovaná väzba
  32,24 €

  -14 %

  Predobjednávka,
  vychádza o týždeň

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,15 €

  Viac ako 30 dní

National Bestseller Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park...

• Knihapevná väzba
  30,35 €

  Viac ako 30 dní

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

• Knihabrožovaná väzba
  14,99 €

  -12 %

  Na sklade 3 ks

PRINCE2® je nejrozšířenější metoda projektového řízení nejen v České republice, ale také celosvětově...

• Knihabrožovaná väzba
  51,38 €

  -11 %

  Do 27 dní

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,80 €

  Viac ako 30 dní

In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle - the idea that 80 per cent of results come from just 20 per cent of effort - into practice in their personal lives...

• Knihabrožovaná väzba
  13,70 €

  Na sklade 2 ks

The authors claim to show how lean thinking with a new definition of value can breathe life into a company or economic activity, doubling productivity and sales whilst stabilizing employment...

• Knihabrožovaná väzba
  18,00 €

  Na sklade 2 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched...

• Knihabrožovaná väzba
  16,10 €

  Do 22 – 27 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to...

• Knihabrožovaná väzba
  18,00 €

  Na sklade 3 ks

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,20 €

  Na sklade > 5 ks

This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses...

• Knihabrožovaná väzba
  18,35 €

  Na sklade 1 ks
• Čítanámierne opotrebovaná
  12,38 €

  Na sklade

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná väzba
  15,15 €

  Na sklade > 5 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  Do 9 – 14 dní

The classic bestseller by Benjamin Graham, "The Intelligent Investor" has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham's book has remained the most respected guide to investing, ...

• Knihabrožovaná väzba
  26,08 €

  Na sklade 2 ks

Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on

• AudioknihaMP3 na stiahnutie
  4,00 €

  Ihneď na stiahnutie

Flash on English for Marketing & Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills...

• Knihabrožovaná väzba
  10,10 €

  -12 %

  Do 22 – 27 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  Na sklade
• Knihaflexi väzba
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