Knihy o biznise a manažmente

Retail je jednou z nejvýznamnějších oblastí fungování trhu v ČR. Nejde jen o klasický obchodní model, ale o významný marketingový článek – retaileři budují nové komplexní marketingové strategie a marketingovou komunikaci. To ovlivňuje nejen trh jako...

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If you think financial health is beyond your reach, think again. I Will Teach You To Be Rich is the modern money classic that has revolutionised the lives of countless people all over the world, teaching them how to effectively manage their finances...

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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ...

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Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

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When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning p

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