Propaganda - Edward Bernays, Ig Publishing, 2004

18,74 €

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Propaganda - Edward Bernays, Ig Publishing, 2004
Propaganda - Edward Bernays, Ig Publishing, 2004

Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and... Čítať viac

Vydavateľstvo
Ig Publishing, 2004
Počet strán
175

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, ... Čítať viac

  • Brožovaná väzba
  • Angličtina

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Propaganda - Edward Bernays, Ig Publishing, 2004
18,74 €

Viac o knihe

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
Čítať viac
Počet strán
175
Väzba
brožovaná väzba
Rozmer
128×165 mm
Hmotnosť
138 g
ISBN
9780970312594
Rok vydania
2004
Naše katalógové číslo
430939
Jazyk
angličtina
Vydavateľstvo
Ig Publishing
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