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Good Strategy / Bad Strategy - Richard Rumelt
Good Strategy / Bad Strategy

13,95 €

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Good Strategy / Bad Strategy - Richard Rumelt
Good Strategy / Bad Strategy - Richard Rumelt

Good Strategy / Bad Strategy

The Difference and Why it Matters

A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was... Čítať viac

Vydavateľstvo
Profile Books, 2017
Počet strán
336

A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, ... Čítať viac

  • Brožovaná väzba
  • Angličtina

13,95 €

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Good Strategy / Bad Strategy - Richard Rumelt
Brožovaná väzba
Angličtina, 2013
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Viac o knihe

A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
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Počet strán
336
Väzba
brožovaná väzba
Rozmer
131×197 mm
Hmotnosť
273 g
ISBN
9781781256176
Rok vydania
2017
Naše katalógové číslo
280991
Jazyk
angličtina
Vydavateľstvo
Profile Books
Kategorizácia

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Viktor
29.8.2022
Super kniha.
Veľmi nápomocná kniha. Myslém, že mi veľmi pomohla. Tejto téme sa budem viac venovať a táto kniha mi je dobrou motiváciou, nasmerovaním a inšpiráciou. Čítať viac

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