Sport Inc.

Why would someone pull the plug on a Premier League match? What prompts an athlete to search for sponsorship on eBay? How can the decision a drinks brand CEO takes make or break an entire sport? Why would a sprinter decide they can't afford not to dope? Sport Inc. lifts the lid on the behind-the-scenes finances that drive sport, revealing who gets rich and who gets left on the bench. Through investigating a wide range of sports, including how football agents really work, the betting trade, esports, the NFL's efforts to take over the world and the real cost of hosting events like the World Cup and the Olympics, the financial realities of our obsession with sport are exposed. As spectators our choices make us key players in this game of riches - it's time to find out who's winning and who's losing.