It used to take years for new products and services to dethrone industry leaders. Now any business, in any industry, can be instantly devastated by a start-up offering something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? The good news is that any business can master the strategy of the start-ups. In this essential book, Larry Downes and Paul Nunes draw on extensive research by the Accenture Institute for High Performance and interviews across 30 industries to give you the tools to take control of your future.