Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
- Vydavateľstvo
- John Wiley & Sons, 2025
- Počet strán
- 208
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans;... Čítať viac
- Brožovaná väzba
- Angličtina
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