Through images both intimate and provocative Erin Magee, founder of MadeMe, presents the first comprehensive monograph of the one of first streetwear brands “by girls for girls.”
MadeMe rose to acclaim during a time when female and queer perspectives were missing from the streetwear landscape. Inspired by the energy of the 1990s when a female-first ethos was actively shaping music, clothing and culture, Magee has fostered the same spirit of enthusiasm for a new generation of it-girls, championing a truly singular and radically instinctive take on femininity.
In the brand’s early days, Magee enlisted the likes of Coco Gordon-Moore (Kim Gordon’s daughter) and Princess Nokia to star in campaigns while mentoring industry heavyweights like Paloma Elsesser, Lourdes Leon, Amandla Stenberg, and Beatrice Domond. The brand's essence is reinforced by these dynamic, emotionally charged interactions with females across generations becoming more of an ecosystem than a brand. The MadeMe girl is radical because she rebels against the concept of who society says she should be, she is defiant because she is true–this feeling is always embodied through the garments she wears and the choices she makes. Communicating through ideas and interests across music, art, fashion, and culture, MadeMe has collaborated with the likes of Doc Martens, Nike, Fruits, Vans, Converse, and X-Girl, translating its youthful design language to like-minded audiences through energetic design codes. Arranged by pure feeling rather than in a traditional chronological order, this publication features an extensive range of voices and talents harnessed by the brand over the years including artwork by musician, Cody Critcheloe (SSION), artists, Ally Bo, Shana Sadeghi-Ray, Aneko, and photographer, Petra Collins.
