A book about management, described by guru Peter Drucker as ‘a
first rate as an introduction for the non-manager and especially for
the beginner, but equally excellent as a rounded, complete, and
comprehensive `refresher course’ for the most experienced executive.’Both
a beginner’s guide and a bible for one of the greatest social
innovations of modern times: the discipline of management. Leading
business editor Joan Magretta distils the wisdom of a bewildering sea
of books and articles into one simple, clear volume, explaining both
the logic of successful organisations and how that logic is embodied in
practice by management.Newcomers will find the basics
demystified. More experienced managers will recognise a store of useful
wisdom and a framework for improving their own performance. In general,
the book defines a common standard of managerial literacy that will
help all of us to lead more effectively.
