Emerging Markets

Globalization is here to stay, and companies that avoid investing in emerging markets won`t remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you`ll discover:• How to assess four types of risks of doing business in or with a particular developing country • Strategies for capturing fast-growing consumer markets in emerging economies• Ways to adopt a truly local marketing mind-set• How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place