Sales and Selling

No matter what business you`re in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-miss and making the sale. This collection provides the tools and tactics you need to succeed in today`s demanding world of sales and selling. Some of the ideas you`ll discover include:• How to develop and sustain a low-pressure sales force to truly master the "soft sell" • The two basic qualities that any good salesperson must have