A favorite of Spike Lee, Drake, and the British boy band One Direction, the brand has its broadest appeal among the football fans of the English Premier League. Starting in the 1990s, Stone Island parkas appeared in the stands at Stoke City, Blackburn Rovers, and in cities in the north, migrating ever south to the Midlands, and ultimately to London teams such as Chelsea, Arsenal, and Tottenham. Famously worn by the likes of soccer guru Pep Guardiola, The Guardian notes that the brand entered into fashion folklore as a tough, working-class premium brand that could set you back a couple of months wages for a single jacket. More recently, the brand has experienced a surge in popularity, garnering an explosive following in the rap, hip-hop, and grime scenes rocked by the likes of Travis Scott, Vince Staples, Skepta, Kano, and Boy Better Know. Cementing its place among the masters of contemporary cool, Stone Island has ongoing collabs with Supreme and Nike. This is the first book to publish the complete history of the brand, from inception to modern day. Straight from the Stone Island archives, this volume is filled with stunning, never-before-seen images and texts, and it also takes a deep dive into the technical processes that this brand is known for.
