Zľavnené z kategórie: v anglickom jazyku knihy o marketingovej komunikácii

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

• Knihabrožovaná väzba
  13,21 €

  -12 %

  Na sklade 2 ks
• Čítanámierne opotrebovaná
  5,84 €

  -35 %

  Na sklade

Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují...

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  30,58 €

  -9 %

  Na sklade 1 ks
• Čítanávýborný stav
  23,56 €

  -30 %

  Na sklade

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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  33,33 €

  -9 %

  Na sklade 1 ks

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

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  13,12 €

  -6 %

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Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped...

• Knihabrožovaná väzba
  31,40 €

  -5 %

  Viac ako 30 dní

Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local...

• Knihapevná väzba
  53,32 €

  -5 %

  Viac ako 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná väzba
  100,47 €

  -5 %

  Viac ako 30 dní

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

• Knihabrožovaná väzba
  14,25 €

  -5 %

  Viac ako 30 dní

Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

• Kniha
  53,78 €

  -5 %

  Do 19 – 24 dní

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

• Knihapevná väzba
  28,54 €

  -5 %

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The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan...

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  14,25 €

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The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

• Knihapevná väzba
  30,50 €

  -5 %

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

• Knihapevná väzba
  32,75 €

  -5 %

  Do 14 – 15 dní

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

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  12,35 €

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  21,64 €

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná väzba
  32,19 €

  -2 %

  Na sklade 2 ks

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

• Knihabrožovaná väzba
  37,59 €

  -2 %

  Do 4 – 7 dní
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  23,10 €

  -40 %

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Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more.

• Knihabrožovaná väzba
  16,79 €

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,65 €

  -2 %

  Viac ako 30 dní