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Ogilvy on Advertising - David Ogilvy, Welbeck, 2023
 
Ogilvy on Advertising - David Ogilvy, Welbeck, 2007
Ogilvy on Advertising 
EN

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

  • Knihabrožovaná väzba
    14,65 €
    -2 %
    Viac ako 30 dní

How Brands Grow 2 - Jenni Romaniuk, Byron Sharp, Oxford University Press, 2021
How Brands Grow 2 
EN

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

  • Knihapevná väzba
    41,50 €
    Viac ako 30 dní

The Infinite Game - Simon Sinek, Penguin Books, 2020
The Infinite Game 
EN

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

  • Knihabrožovaná väzba
    18,50 €
    Viac ako 30 dní

The Culture Code - Daniel Coyle, Random House, 2019
 
The Culture Code - Daniel Coyle, Bantam Press, 2018
The Culture Code 
EN
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How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...

  • Knihabrožovaná väzba
    14,95 €
    Na sklade 4 ks

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The Sales Bible - Jeffrey Gitomer, Wiley, 2015
The Sales Bible 
EN

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

  • Knihabrožovaná väzba
    21,44 €
    -5 %
    Do 17 – 22 dní

CustomHER Experience - Katie Mares, Greenleaf, 2023
CustomHER Experience 
EN

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

  • Knihapevná väzba
    28,11 €
    -5 %
    Na sklade 1 ks

Brand it Like Serhant - Ryan Serhant, Nicholas Brealey Publishing, 2024
Brand it Like Serhant 
EN

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

  • Knihabrožovaná väzba
    21,32 €
    -3 %
    Na sklade 1 ks

Blue Ocean Shift - W. Chan Kim, Renée Mauborgne, Hachette Livre International, 2017
 
Blue Ocean Shift - Renee Mauborgne, W. Chan Kim, Pan Books, 2022
Blue Ocean Shift 
EN

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...

  • Knihapevná väzba
    28,74 €
    -4 %
    Na sklade 2 ks

More Sales Please - Sara Nasser Dalrymple, Practical Inspiration Publishing, 2024
More Sales Please 
EN

Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners...

  • Knihabrožovaná väzba
    21,87 €
    -5 %
    Na sklade 2 ks

The Brand Book - Daryl Fielding, Laurence King Publishing, 2022
The Brand Book 
EN

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

  • Knihabrožovaná väzba
    25,19 €
    -3 %
    Viac ako 30 dní
The Song of Significance - Seth Godin, Penguin Books, 2023
The Song of Significance 
EN

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

  • Knihabrožovaná väzba
    19,54 €
    -5 %
    Viac ako 30 dní


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