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48 produktov
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,98 €-5 %Predobjednávka,
vychádza 26. 5. 2024
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...
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Knihabrožovaná väzba32,19 €-2 %Na sklade 2 ks
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná väzba14,95 €Na sklade 4 ks
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Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...
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Knihabrožovaná väzba18,50 €Na sklade 2 ks
A compelling manifesto with the potential to change how we work and live.
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Knihabrožovaná väzba14,25 €-5 %Na sklade 2 ks
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,65 €-2 %Viac ako 30 dní
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
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Knihabrožovaná väzba11,95 €Na sklade 1 ks
The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...
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Knihabrožovaná väzba22,44 €Viac ako 30 dní
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná väzba16,50 €Na sklade 2 ks
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...
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Knihabrožovaná väzba20,92 €-5 %Na sklade 1 ks
Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...
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Knihabrožovaná väzba12,11 €-3 %Na sklade 1 ks
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná väzba20,92 €-5 %Do 5 – 9 dní
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...
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Knihabrožovaná väzba18,56 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €-5 %Na sklade 1 ks
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...
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Knihabrožovaná väzba21,64 €-4 %Na sklade 1 ks
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...
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Knihabrožovaná väzba51,32 €Viac ako 30 dní
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...
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Knihabrožovaná väzba67,08 €Do 4 – 7 dní
The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ...
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8,90 €Do 6 – 11 dní
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