Tomáš Forró: Spev sirén. Absynt, 2024

Knihy o marketingu

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How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

  • Knihapevná väzba
    35,95 €
    Na sklade > 5 ks

Way of the Wolf - Jordan Belfort, John Murray, 2022
Way of the Wolf 
EN

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

  • Knihabrožovaná väzba
    16,50 €
    Na sklade 1 ks

Brand it Like Serhant - Ryan Serhant, Nicholas Brealey Publishing, 2024
Brand it Like Serhant 
EN

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

  • Knihabrožovaná väzba
    21,32 €
    -3 %
    Na sklade 1 ks

Branding that Means Business - Matt Johnson, Tessa Misiaszek, Economist Books, 2022
Branding that Means Business 
EN

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

  • Knihabrožovaná väzba
    14,45 €
    -3 %
    Na sklade 1 ks
  • Čítanávýborný stav
    11,96 €
    -20 %
    Na sklade

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Hey Whipple, Squeeze This - Luke Sullivan, John Wiley & Sons, 2022
Hey Whipple, Squeeze This 
EN

The new edition of the book readers call the bible for advertising...

  • Knihabrožovaná väzba
    29,50 €
    -5 %
    Na sklade 1 ks

What is Branding? - Matthew Healey, Rotovision, 2008
What is Branding? 
EN

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

  • Čítanámierne opotrebovaná
    23,63 €
    -25 %
    Na sklade

The Ultimate Marketing and PR Book - Eric Davies, Nick Smith, Brian Salter, Teach Yourself, 2019
The Ultimate Marketing and PR Book 
EN

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks

I love it. What is it? - Gyles Lingwood, Phaidon, 2024
I love it. What is it? 
EN

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

  • Knihabrožovaná väzba
    37,12 €
    -5 %
    Na sklade 2 ks


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Ako chutí moc - Ladislav Mňačko, 2016
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Ladislav Mňačko