Knihy o marketingu

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihapevná väzba
  24,95 €

  Na sklade > 5 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,80 €

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,20 €

  Na sklade > 5 ks

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná väzba
  52,20 €

  Na sklade 1 ks

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...

• Knihabrožovaná väzba
  34,36 €

  Viac ako 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  Na sklade 1 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,70 €

  Na sklade 1 ks

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...

• Knihabrožovaná väzba
  31,24 €

  Do 16 – 17 dní

Want to know how to influence other people's behaviour? ...

• Knihabrožovaná väzba
  29,99 €

  Viac ako 30 dní

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...

• Čítanávýborný stav
  21,32 €

  Na sklade
• Knihapevná väzba
  Vypredané

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...

• Knihapevná väzba
  35,63 €

  -5 %

  Viac ako 30 dní

To the moon and back with advertising in the 1960s...

• Knihapevná väzba
  35,63 €

  -5 %

  Do 16 – 17 dní

A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...

• Knihabrožovaná väzba
  22,75 €

  Na sklade 2 ks

Wartime action and postwar triumph in the advertising of the 1940s...

• Knihapevná väzba
  30,00 €

  Viac ako 30 dní

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today...

• Knihabrožovaná väzba
  33,74 €

  Viac ako 30 dní

Ads of the 1970s get funky and socially conscious...

• Knihapevná väzba
  35,63 €

  -5 %

  Do 16 – 17 dní

• Knihabrožovaná väzba
  Vypredané

Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...

• Knihapevná väzba
  43,79 €

  Pripravujeme,
  vychádza 31. 12. 2029

The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

• Kniha
  Vypredané