Knihy o marketingu
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná väzba24,95 €Na sklade > 5 ks
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba21,80 €Viac ako 30 dní
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
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Knihabrožovaná väzba11,95 €Viac ako 30 dní
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná väzba14,20 €Na sklade 1 ks
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná väzba14,20 €Na sklade > 5 ks
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...
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Knihabrožovaná väzba34,36 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €Na sklade 1 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,70 €Na sklade 1 ks
Want to know how to influence other people's behaviour? ...
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Knihabrožovaná väzba29,99 €Viac ako 30 dní
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...
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Knihabrožovaná väzba31,24 €Viac ako 30 dní
To the moon and back with advertising in the 1960s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...
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Knihabrožovaná väzba22,75 €Na sklade 2 ks
Wartime action and postwar triumph in the advertising of the 1940s...
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Knihapevná väzba30,00 €Viac ako 30 dní
Ads of the 1970s get funky and socially conscious...
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Knihapevná väzba35,63 €-5 %Do 11 – 12 dní
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...
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- Smartfón či tablet s príslušnou aplikáciou
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Prečítate na:
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Neprečítate na:
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