Bestsellery z kategórie: na tému stratégie v cudzom jazyku knihy o biznise a manažmente
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45 produktov
Written in the 6th century BC, Sun Tzu′s THE ART OF WAR is a Chinese military treatise that is still revered today as the ultimate commentary on war and military strategy...
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Knihabrožovaná väzba3,48 €Na sklade > 5 ks
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná väzba41,50 €Na sklade 1 ks
A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...
Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...
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Knihapevná väzba60,00 €Na sklade 1 ks
Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...
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Knihabrožovaná väzba39,59 €Viac ako 30 dní
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná väzba20,92 €Do 4 – 7 dní
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...
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Knihabrožovaná väzba63,37 €Na sklade 1 ks
Penguin Readers is an ELT graded reader series for learners of English as a foreign language...
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Knihabrožovaná väzba9,68 €Do 4 – 7 dní
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...
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Knihapevná väzba18,45 €Na sklade 1 ks
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Matters of ideology and security have become deeply entwined in China’s economic and business environment. The context is more politicized, more uncertain. At the heart of Xiconomics is the Dual Circulation Strategy...
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Knihabrožovaná väzba41,26 €Viac ako 30 dní
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...
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Knihapevná väzba27,55 €Do 16 – 21 dní
The definitive comprehensive and foundational text for critically analyzing and applying actionable DEI techniques and strategies, written by one of LinkedIn’s most popular experts on DEI...
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Knihapevná väzba35,74 €Do 16 – 21 dní
Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world...
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Knihabrožovaná väzba17,63 €Na sklade 2 ks
Become a process improvement star with Lean Six Sigma...
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Knihabrožovaná väzba29,58 €Viac ako 30 dní
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong...
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Knihabrožovaná väzbaVypredané
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)...
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Knihabrožovaná väzba57,10 €Viac ako 30 dní
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...
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Knihabrožovaná väzba51,32 €Viac ako 30 dní
Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...
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Knihabrožovaná väzba13,95 €Na sklade 4 ks
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix...
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Knihabrožovaná väzba18,50 €Na sklade 2 ks
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