Knihy o biznise a manažmente

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us...

• Knihabrožovaná väzba
  14,99 €

  -12 %

  Na sklade 2 ks
• Čítanámierne opotrebovaná
  10,17 €

  -40 %

  Na sklade

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 2 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 5 ks

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history...

• Knihabrožovaná väzba
  18,95 €

  Do 4 dní

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful...

• Knihapevná väzba
  41,69 €

  -5 %

  Do 8 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Viac ako 30 dní

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,38 €

  -2 %

  Viac ako 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  -5 %

  Do 8 dní

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are...

• Knihabrožovaná väzba
  18,50 €

  Na sklade 1 ks

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising...

• Knihabrožovaná väzba
  12,50 €

  Na sklade 1 ks

Andrew Keen, 'the Christopher Hitchens of the internet', describes his urgent worldwide search for ways in which humanity can protect itself from the dark side of the digital future....

• Knihabrožovaná väzba
  16,15 €

  -5 %

  Viac ako 30 dní

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  -5 %

  Viac ako 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná väzba
  50,30 €

  -5 %

  Viac ako 30 dní

This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster...

• Knihabrožovaná väzba
  11,95 €

  Viac ako 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná väzba
  32,35 €

  -5 %

  Viac ako 30 dní

As technology accelerates, the human mind struggles to keep up - and our companies, workplaces and democracies get left behind...

• Knihabrožovaná väzba
  13,29 €

  -5 %

  Na sklade 1 ks
• Čítanámierne opotrebovaná
  12,03 €

  -35 %

  Na sklade

A forward-thinking manifesto from three Stanford professors which reveals how big tech's obsession with optimization and efficiency has sacrificed fundamental human values and outlines steps we can take...

• Knihabrožovaná väzba
  15,20 €

  -5 %

  Na sklade 1 ks

In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism...

• Knihabrožovaná väzba
  14,25 €

  -5 %

  Do 4 dní