Knihy o marketingu

Bilingválna učebnica „Riadenie ľudí v digitálnom svete“ je odborná publikácia vytvorená tímom trinástich autorov z deviatich univerzít. Učebnica podrobne analyzuje súčasné praktiky a budúce trendy v oblasti riadenia ľudských zdrojov v kontexte ...

• Knihabrožovaná väzba
  21,33 €

  -14 %

  Do 2 – 5 dní

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihabrožovaná väzba
  19,17 €

  Na sklade > 5 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,80 €

  Viac ako 30 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,20 €

  Na sklade > 5 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  Do 11 – 16 dní

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...

• Knihabrožovaná väzba
  9,98 €

  Na sklade > 5 ks
• Čítanávýborný stav
  21,95 €

  Na sklade

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...

• Knihabrožovaná väzba
  34,36 €

  Viac ako 30 dní

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná väzba
  13,99 €

  Viac ako 30 dní

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ...

• Čítanávýborný stav
  21,36 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

Want to know how to influence other people's behaviour? ...

• Knihabrožovaná väzba
  29,99 €

  Viac ako 30 dní

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,70 €

  Na sklade 1 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná väzba
  26,21 €

  Do 2 – 6 dní

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...

• Knihabrožovaná väzba
  31,24 €

  Viac ako 30 dní

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...

• Knihabrožovaná väzba
  39,27 €

  Viac ako 30 dní

A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...

• Knihabrožovaná väzba
  22,75 €

  Na sklade 2 ks

nteractive advertising and new media have come a long way from simple pop-up ads and banners...

• Knihabrožovaná väzba
  59,79 €

  -5 %

  Viac ako 30 dní

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

• Knihabrožovaná väzba
  27,56 €

  Viac ako 30 dní