Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,99 €

  -3 %

  Na sklade > 5 ks

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

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  24,50 €

  Na sklade 2 ks
• Čítanávýborný stav
  17,15 €

  -30 %

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

  -5 %

  Viac ako 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

  -5 %

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  50,30 €

  -5 %

  Viac ako 30 dní

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  56,63 €

  -5 %

  Viac ako 30 dní

An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  33,99 €

  Viac ako 30 dní

Coming up with fresh ideas for logo jobs can be a very difficult process...

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  18,78 €

  -5 %

  Viac ako 30 dní

Great advertising and design can make the world stop and think. It can make people listen...

• Knihapevná väzba
  85,09 €

  -5 %

  Viac ako 30 dní

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

• Knihapevná väzba
  57,13 €

  -5 %

  Na sklade 1 ks

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

• Knihapevná väzba
  22,29 €

  Viac ako 30 dní

The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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  59,79 €

  -5 %

  Viac ako 30 dní

Praise for Activity-Based Cost Management...

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  46,34 €

  Viac ako 30 dní

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  20,48 €

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  Vypredané

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

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  14,70 €

  -40 %

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• Knihapevná väzba
  23,75 €

  -3 %

  Viac ako 30 dní

For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

• Knihapevná väzba
  23,69 €

  -5 %

  Viac ako 30 dní

The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  81,79 €

  -5 %

  Viac ako 30 dní

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

• Knihapevná väzba
  28,74 €

  -4 %

  Na sklade 1 ks

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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  47,60 €

  -5 %

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  47,57 €

  Do 20 – 25 dní