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40 produktov
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,70 €Viac ako 30 dní
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná väzba24,95 €Na sklade > 5 ks
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't
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Knihapevná väzba24,50 €Na sklade 2 ks
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná väzba32,35 €-5 %Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €Na sklade 1 ks
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...
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Knihapevná väzba33,99 €Viac ako 30 dní
Great advertising and design can make the world stop and think. It can make people listen...
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Knihapevná väzba85,09 €-5 %Viac ako 30 dní
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
To the moon and back with advertising in the 1960s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
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Knihapevná väzba57,13 €-5 %Na sklade 1 ks
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...
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Knihapevná väzba22,29 €Viac ako 30 dní
Coming up with fresh ideas for logo jobs can be a very difficult process...
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Knihapevná väzba18,78 €-5 %Viac ako 30 dní
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...
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Knihapevná väzba59,79 €-5 %Viac ako 30 dní
Wartime action and postwar triumph in the advertising of the 1940s...
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Knihapevná väzba30,00 €Viac ako 30 dní
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná väzba47,60 €Na sklade 1 ks
For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...
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Knihapevná väzba23,69 €-5 %Viac ako 30 dní
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