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The Four

Or, how to build a trillion dollar company

Bantam Press, 2017
Vydavateľstvo
Bantam Press, 2017

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho

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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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Kúpte spolu
The Four - Scott Galloway
Support - Michal Truban
29,14 €
Ušetríte 2,31 €
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Počet strán
311
Hmotnosť
420 g
Rok vydania
2017
Väzba
brožovaná väzba
Jazyk
anglický
Vydavateľstvo
Bantam Press
Rozmer
153×233 mm
ISBN
9780593077900
Naše katalógové číslo
299288

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Kúpte spolu
The Four - Scott Galloway
Support - Michal Truban
29,14 €
Ušetríte 2,31 €

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John Ruskin