Marketing Strategy
Text and Cases
- Vydavateľstvo
- South Western College, 2012
- Počet strán
- 624
Thoroughly revised and updated, Marketing Strategy, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, ... Čítať viac
- Brožovaná väzba
- Angličtina
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