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Viac o knihe

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers.

It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world.

It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
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Insanely Simple - Ken Segall
Ako sa ľudia hrajú - Eric Berne
24,07 €
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Počet strán
256
Hmotnosť
181 g
Rok vydania
2013
Väzba
brožovaná väzba
Jazyk
anglický
Vydavateľstvo
Portfolio
Rozmer
129×198 mm
ISBN
9780670921195
Naše katalógové číslo
160963

Recenzie

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Čítaj viac
Kúpte spolu
Insanely Simple - Ken Segall
Ako sa ľudia hrajú - Eric Berne
24,07 €
Ušetríte 2,53 €

„Knihy sú nemí učitelia.“

Aulus Gellius