More Than a Name
An Introduction to Branding
- Vydavateľstvo
- Ava, 2006
- Počet strán
- 240
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ... Čítať viac
- Brožovaná väzba
- Angličtina