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Buyology - Martin Lindstrom, Broadway Books, 2010

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Buyology - Martin Lindstrom, Broadway Books, 2010
Buyology - Martin Lindstrom, Broadway Books, 2010

Buyology

Truth and Lies about Why We Buy

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious... Čítať viac

Vydavateľstvo
Broadway Books, 2010
Počet strán
272

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Čítať viac

  • Brožovaná väzba
  • Angličtina

17,99 €

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Posielame do 13 – 18 dní
Ďalšie knižné vydania
Buyology - Martin Lindstrom, Doubleday, 2008
Pevná väzba s prebalom
Angličtina, 2008
Vypredané

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Buyology - Martin Lindstrom, Broadway Books, 2010
17,99 €

Viac o knihe

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we`re barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine`s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves?

* Can Cool brands, like iPods, trigger our mating instincts?
* Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
* Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime to capture our hard-earned dollars?


Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today`s consumer that will captivate anyone who`s been seduced - or turned off - by marketers` relentless attempts to win our loyalty, our money, and our minds.
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