In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skill and knowledge. But technical mastery of your discipline is not enough, according to world-renowned professional advisors David Maister, Charles Green and Robert Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of the clients. The creation of trust is paramount in the building of successful advisor/client relationships. Maister, Green and Galford enrich our understanding of trust - yet they have also written a deeply practical book. With precision and clarity, they detail the distinct steps you must take to create a trust-based relationship.

This immensely readable book will be welcomed by the inexperienced advisor and the most seasoned expert alike, the authors use anecdotes, experiences and examples to great effect. The result is a tour de force - brilliant, penetrating and unique. It is essential reading for anyone who must advise, negotiate, or manage complex business relationships.