Data Mining Techniques in CRM
Inside Customer Segmentation
- Vydavateľstvo
- Wiley-Blackwell, 2010
- Počet strán
- 372
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.... Čítať viac
- Pevná väzba
- Angličtina