Over the last years, Hi-ReS! has established itself as one of the world’s leading studios in the realisation and implementation of sophisticated interactive commercial projects. Its strength lies not only in its masterful linear storytelling, but also in its creation of sensual interactive experiences that pair an artistic, tongue-in-cheek approach with strong marketing sensibilities.
This book with DVD is the first to present a scintillating collection of projects by Hi-ReS! for a wide range of clients – from companies such as MTV, Diesel, Sony, Toyota and Nokia to musicians such as Beck and Massive Attack as well as feature films such as “Donnie Darko”and “Minority Report”. The selection is rounded out by examples of their non-commercial pieces and installations.
The strength of Hi-ReS! lies not only in its masterful linear storytelling, but also in its creation of sensual interactive experiences that pair an artistic, tongue-in-cheek approach with strong marketing sensibilities. As the work in this book with DVD shows, it’s a combination that allows the studio to meet client goals while remaining true to the pioneering spirit of the online world.
