The Snowball System

This is a book for anyone who has to market their expertise, and there are more of us out there than you might think—lawyers, consultants, marketers, and accountants, but also photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors. If you're good at doing something, and if you need to connect with paying clients in order to keep doing it, this book will teach you how to sell yourself without selling your soul. In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small consulting practice or a multinational company, Bunnell's system is effective and practical, and easily adapted into your day-to- day work.