Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and ...
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Knihapevná väzba25,68 €Viac ako 30 dní
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched...
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Knihabrožovaná väzba19,61 €Na sklade 3 ks
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates...
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Knihabrožovaná väzba18,50 €Na sklade 3 ks
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...
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Knihabrožovaná väzba14,99 €-11 %Na sklade 3 ks
The bestselling business book of 2012, now in paperback. When Michael Woodford was made President and CEO of Olympus, he became the first Westerner ever to climb the ranks of one of Japan's corporate icons. Then his dream job turned into a nightmare...
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Knihabrožovaná väzba13,29 €Viac ako 30 dní
The authors of the classic Difficult Conversations teach you how to take criticism productively in Thanks for the Feedback. We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, ...
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Knihabrožovaná väzba13,21 €-11 %Do 21 – 26 dní
Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals...
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Knihabrožovaná väzba13,21 €-7 %Na sklade 1 ks
It used to take years for new products and services to dethrone industry leaders. Now any business, in any industry, can be instantly devastated by a start-up offering something better and cheaper. How can you protect yourself, ...
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Knihabrožovaná väzba12,95 €Na sklade 1 ks
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