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Fifa was founded in 1904 to unite the football-playing world, its first congress stating that 'no person should be allowed to arrange matches for personal profit'. A little over a century later, a judge in a Brooklyn courtroom called Fifa a ...

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Why would someone pull the plug on a Premier League match? What prompts an athlete to search for sponsorship on eBay? How can the decision a drinks brand CEO takes make or break an entire sport? Why would a sprinter decide they can't afford not to dop

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