Knihy o marketingovej komunikácii

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná väzba
  100,47 €

  -5 %

  Viac ako 30 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

• Knihabrožovaná väzba
  88,26 €

  Viac ako 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

• Knihabrožovaná väzba
  79,44 €

  Viac ako 30 dní

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

• Knihabrožovaná väzba
  69,13 €

  Viac ako 30 dní

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

• Knihabrožovaná väzba
  67,08 €

  Do 2 – 5 dní

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

• Kniha
  61,60 €

  Viac ako 30 dní

Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

• Kniha
  53,78 €

  -5 %

  Do 19 – 24 dní

Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local...

• Knihapevná väzba
  53,32 €

  -5 %

  Viac ako 30 dní

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world...

• Knihapevná väzba
  37,70 €

  Viac ako 30 dní

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

• Knihabrožovaná väzba
  37,59 €

  -2 %

  Do 5 – 9 dní
• Čítanámierne opotrebovaná
  23,10 €

  -40 %

  Na sklade

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

• Knihabrožovaná väzba
  35,24 €

  Viac ako 30 dní

Ak chcete z marketingovej investície vysekať čo najviac, musíte sa zbaviť balastu a vecí, ktoré vás brzdia. Sú to nezmysly, prístup „nedá sa“, nejasné ciele a...

• Knihapevná väzba
  35,00 €

  Na sklade 3 ks
• E-knihaPDFEPUBMOBI
  17,00 €

  Ihneď na stiahnutie
• Čítanávýborný stav
  24,50 €

  -30 %

  Na sklade

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 1 ks

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks
• Čítanávýborný stav
  19,50 €

  -30 %

  Na sklade

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital...

• Knihabrožovaná väzba
  33,72 €

  Do 20 – 23 dní
• Čítanávýborný stav
  31,41 €

  Na sklade

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

• Knihabrožovaná väzba
  33,33 €

  -9 %

  Na sklade 1 ks

Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ...

• Knihabrožovaná väzba
  32,99 €

  Viac ako 30 dní

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

• Knihapevná väzba
  32,75 €

  -5 %

  Do 15 – 16 dní

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná väzba
  32,19 €

  -2 %

  Na sklade 2 ks

Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped...

• Knihabrožovaná väzba
  31,40 €

  -5 %

  Viac ako 30 dní