Knihy o marketingu

Bilingválna učebnica „Riadenie ľudí v digitálnom svete“ je odborná publikácia vytvorená tímom trinástich autorov z deviatich univerzít. Učebnica podrobne analyzuje súčasné praktiky a budúce trendy v oblasti riadenia ľudských zdrojov v kontexte ...

• Knihabrožovaná väzba
  21,33 €

  -14 %

  Do 2 – 5 dní

This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

• Knihapevná väzba
  24,95 €

  Na sklade > 5 ks

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

• Knihabrožovaná väzba
  13,21 €

  Na sklade 5 ks

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...

• Knihapevná väzba
  29,60 €

  Viac ako 30 dní

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think...

• Knihabrožovaná väzba
  9,98 €

  Na sklade > 5 ks
• Čítanávýborný stav
  21,95 €

  Na sklade

Is fake news being spread through social media as part of an information war? Are political operatives publishing disinformation to smear the opposition and help their own agendas? Who creates fake news, how does it spread, and can it be stopped...

• Knihabrožovaná väzba
  31,40 €

  -5 %

  Do 24 – 29 dní