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37 produktov
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba49,99 €-5 %Viac ako 30 dní
- Jan Kříž
- kolektív
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Knihabrožovaná väzba7,02 €-18 %Do 11 – 16 dní
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba22,19 €-3 %Viac ako 30 dní
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná väzba18,50 €Viac ako 30 dní
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade > 5 ks
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'
Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...
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Knihabrožovaná väzba18,50 €Na sklade 2 ks
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered ...
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Knihabrožovaná väzba14,95 €Na sklade 4 ks
A compelling manifesto with the potential to change how we work and live.
Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...
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Knihabrožovaná väzba11,95 €Na sklade 1 ks
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná väzba16,50 €Na sklade 1 ks
Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...
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Knihabrožovaná väzba12,11 €-3 %Na sklade 1 ks
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná väzba264,00 €Viac ako 30 dní
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná väzba21,32 €-3 %Na sklade 1 ks
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...
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Knihabrožovaná väzba17,86 €Viac ako 30 dní
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...
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Knihabrožovaná väzba51,95 €Viac ako 30 dní
Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...
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Knihabrožovaná väzba14,68 €-5 %Do 7 – 12 dní
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...
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Knihabrožovaná väzba20,92 €-5 %Viac ako 30 dní
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Prečítate na zariadeniach:
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- Smartfón či tablet s príslušnou aplikáciou
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Prečítate na:
- Pocketbook
- Smartfón či tablet s podporovanou aplikáciou
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Neprečítate na:
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