Knihy o marketingu

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

• Knihapevná väzba
  378,13 €

  Do 21 – 26 dní

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná väzba
  264,00 €

  Do 21 – 26 dní

A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...

• Knihapevná väzba
  55,36 €

  Viac ako 30 dní

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...

• Knihabrožovaná väzba
  51,95 €

  Viac ako 30 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná väzba
  49,98 €

  Predobjednávka,
  vychádza 26. 5. 2024

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

• Knihabrožovaná väzba
  37,12 €

  Na sklade 2 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 4 ks

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

• Knihapevná väzba
  32,75 €

  Viac ako 30 dní

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,50 €

  Na sklade 1 ks

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

• Knihapevná väzba
  28,54 €

  Viac ako 30 dní

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

• Knihabrožovaná väzba
  25,19 €

  Viac ako 30 dní

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,99 €

  Viac ako 30 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná väzba
  21,32 €

  Na sklade 1 ks

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

• Knihabrožovaná väzba
  20,92 €

  Viac ako 30 dní

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná väzba
  18,50 €

  Na sklade 2 ks

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná väzba
  18,50 €

  Na sklade 1 ks

ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

• Knihabrožovaná väzba
  17,86 €

  Viac ako 30 dní

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

• Knihabrožovaná väzba
  16,50 €

  Na sklade 3 ks

How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...

• Knihabrožovaná väzba
  15,25 €

  Do 22 – 27 dní

Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...

• Knihabrožovaná väzba
  14,68 €

  Do 5 – 10 dní