Knihy o marketingu
Harness the power of employee influence and create enthusiastic brand advocates...
-
Knihabrožovaná väzba22,56 €-2 %Na sklade > 5 ks
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
-
Knihabrožovaná väzba15,00 €Na sklade 1 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
-
Knihapevná väzba34,99 €-3 %Na sklade > 5 ks
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
-
Čítanávýborný stav27,65 €-30 %Na sklade
Nenašli ste titul, ktorý ste hľadali?
Napíšte nám a my sa ho pokúsime zohnať
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
-
Knihapevná väzba24,73 €-5 %Na sklade 1 ks
Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising...
-
Knihabrožovaná väzba12,50 €Na sklade 1 ks
The new edition of the book readers call the bible for advertising...
-
Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
-
Knihabrožovaná väzba26,21 €-5 %Na sklade 1 ks
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...
-
Knihabrožovaná väzba11,95 €Na sklade 2 ks
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
-
Knihapevná väzba57,13 €-5 %Na sklade 1 ks
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
-
Čítanámierne opotrebovaná20,48 €-35 %Na sklade
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
-
Knihapevná väzba47,60 €-5 %Na sklade 1 ks
Prečítate na zariadeniach:
- Pocketbook
- Kindle
- Smartfón či tablet s príslušnou aplikáciou
- Počítač s príslušnou aplikáciou
Nie je možné meniť veľkosť písma, formát je preto vhodný skôr pre väčšie obrazovky.
Viac informácií v našich návodoch
Prečítate na zariadeniach:
- Pocketbook
- Kindle
- Smartfón či tablet s príslušnou aplikáciou
- Počítač s príslušnou aplikáciou
Viac informácií v našich návodoch
Prečítate na:
- Pocketbook
- Smartfón či tablet s podporovanou aplikáciou
- Počítač s podporovanou aplikáciou
Neprečítate na:
- Kindle