Bestsellery z kategórie: knihy o marketingu v anglickom jazyku

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  21,99 €

  -4 %

  Na sklade 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 4 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná väzba
  41,50 €

  Na sklade 1 ks

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

• Knihabrožovaná väzba
  24,99 €

  Viac ako 30 dní

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

• Knihabrožovaná väzba
  13,12 €

  -6 %

  Na sklade 2 ks

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

• Knihabrožovaná väzba
  39,95 €

  Viac ako 30 dní

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

• Knihabrožovaná väzba
  14,25 €

  -5 %

  Viac ako 30 dní

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, ...

• Knihabrožovaná väzba
  21,00 €

  Do 20 – 25 dní

A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...

• Čítanámierne opotrebovaná
  50,02 €

  -35 %

  Na sklade
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Decisions equal success — nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but...

• Knihapevná väzba
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Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ...

• Knihapevná väzba
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Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, ...

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná väzba
  23,57 €

  Viac ako 30 dní

The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the...

• Knihapevná väzba
  Vypredané

A compelling manifesto with the potential to change how we work and live.

• Knihabrožovaná väzba
  14,25 €

  -5 %

  Na sklade 2 ks

Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů...

• Kniha
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The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...

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Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is an invaluable resource for all...

• Kniha
  Vypredané

The Market Leader Practice File is the perfect way to extend the Market Leader course. It has extra grammar practice and a complete syllabus of business writing.

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