Knihy o marketingu
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba21,80 €Viac ako 30 dní
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...
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Knihabrožovaná väzba34,36 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €Na sklade 1 ks
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The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,70 €Na sklade 1 ks
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...
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Knihabrožovaná väzba31,24 €Do 10 – 11 dní
Want to know how to influence other people's behaviour? ...
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Knihabrožovaná väzba29,99 €Viac ako 30 dní
To the moon and back with advertising in the 1960s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...
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Knihabrožovaná väzba22,75 €Na sklade 2 ks
Wartime action and postwar triumph in the advertising of the 1940s...
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Knihapevná väzba30,00 €Viac ako 30 dní
Ads of the 1970s get funky and socially conscious...
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Knihapevná väzba35,63 €-5 %Do 10 – 11 dní
The extraordinary inside story of how Instagram became the world’s most successful app. In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations...
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...
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- Smartfón či tablet s príslušnou aplikáciou
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