So sivou obálkou knihy o marketingu v anglickom jazyku

Why would a smart New York investment banker pay twelve million dollars for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting...

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  13,09 €

  Do 17 – 22 dní

Increasingly today, in every age group, consumers are committing to brands that show good citizenship—from fair employment practices, to social responsibility, to charitable giving...

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  20,92 €

  Do 3 – 7 dní

The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and...

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  13,30 €

  Do 17 – 22 dní

The inspirational new book from the author of The Million Dollar Blog — discover how to build an authoritative and authentic personal brand that will change your life. If you google yourself, what do you see? Do you blend in with the masses...

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  19,56 €

  Viac ako 30 dní

Gallup Press: From the author of the long-running number 1 bestseller "StrengthsFinder 2.0" comes a landmark study of great...

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  38,12 €

  Do 17 – 22 dní

The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge...

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The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

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Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two d

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Structural Greetings is a selection of best designs for invitations, cards, Christmas greetings, pop-ups, promotional brochures and other similar way of communication...

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Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?...

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The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? ...

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Intends to uncover some of the hidden truths about our world, from terrorism to shark attacks, cable TV to hurricanes. This title asks such questions as: what's a sure-fire way to catch a terrorist; ...

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