Knihy o biznise a manažmente

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Na sklade 1 ks

Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...

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  31,99 €

  Na sklade 3 ks

Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership...

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  25,95 €

  Na sklade 1 ks

Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...

• Knihapevná väzba
  60,00 €

  Na sklade 1 ks

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

• Knihabrožovaná väzba
  63,37 €

  Na sklade 1 ks

Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

• Knihabrožovaná väzba
  39,59 €

  Viac ako 30 dní

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  20,92 €

  Do 4 – 7 dní

Penguin Readers is an ELT graded reader series for learners of English as a foreign language...

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  9,68 €

  Do 4 – 7 dní

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...

• Knihapevná väzba
  18,45 €

  Na sklade 1 ks

Matters of ideology and security have become deeply entwined in China’s economic and business environment. The context is more politicized, more uncertain. At the heart of Xiconomics is the Dual Circulation Strategy...

• Knihabrožovaná väzba
  41,26 €

  Viac ako 30 dní

With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

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  27,55 €

  Do 16 – 21 dní

The definitive comprehensive and foundational text for critically analyzing and applying actionable DEI techniques and strategies, written by one of LinkedIn’s most popular experts on DEI...

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  35,74 €

  Do 16 – 21 dní

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world...

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  17,63 €

  Na sklade 2 ks

Become a process improvement star with Lean Six Sigma...

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  29,58 €

  Viac ako 30 dní

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)...

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  57,10 €

  Viac ako 30 dní

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...

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  32,88 €

  Na sklade 1 ks

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

• Knihabrožovaná väzba
  51,32 €

  Viac ako 30 dní

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná väzba
  13,95 €

  Na sklade 4 ks