Knihy o biznise a manažmente

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Na sklade 1 ks

Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world...

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  31,99 €

  -2 %

  Na sklade 3 ks

Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership...

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  25,95 €

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Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities...

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  39,59 €

  Viac ako 30 dní

Penguin Readers is an ELT graded reader series for learners of English as a foreign language...

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  9,68 €

  -3 %

  Do 5 – 8 dní

Institutions move and manipulate the markets. That's why you need to learn to think and trade like an institution...

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  60,00 €

  Na sklade 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  20,92 €

  -5 %

  Do 5 – 8 dní

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

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  63,37 €

  -5 %

  Na sklade 1 ks

The definitive comprehensive and foundational text for critically analyzing and applying actionable DEI techniques and strategies, written by one of LinkedIn’s most popular experts on DEI...

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  35,74 €

  -5 %

  Do 16 – 21 dní

Matters of ideology and security have become deeply entwined in China’s economic and business environment. The context is more politicized, more uncertain. At the heart of Xiconomics is the Dual Circulation Strategy...

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  41,26 €

  Viac ako 30 dní

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world...

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  17,63 €

  -5 %

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The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...

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  18,45 €

  -3 %

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With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

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  27,55 €

  Do 17 – 22 dní

Become a process improvement star with Lean Six Sigma...

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  29,58 €

  Viac ako 30 dní

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)...

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  57,10 €

  Viac ako 30 dní

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...

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  32,88 €

  -5 %

  Na sklade 1 ks

With the advent of digital technologies, society is reshaping itself radically. In the last decade, digital technologies have brought fundamental changes in the industry and business environment...

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  28,79 €

  Viac ako 30 dní

A groundbreaking study of some of the world's most enduring organisations and the lessons you can draw from them to revolutionise your own...

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  20,92 €

  -5 %

  Na sklade 2 ks