Najdrahšie z kategórie: s modrou obálkou v anglickom jazyku knihy o biznise a manažmente - strana 2 z 8

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ...

• Knihabrožovaná väzba
  55,95 €

  Viac ako 30 dní

Co-Active Coaching offers current and aspiring coaches, leaders and managers in organisations and anyone wanting to strengthen interpersonal relationships, a practical, yet transformative communication process called the Co-Active Model...

• Knihabrožovaná väzba
  47,60 €

  -5 %

  Do 24 – 29 dní

A collection of Solution Focused activities for workshops and team events. It helps readers to maximise the effectiveness of their workshops, team meetings and projects, use creative stimulating activities with confidence and precision, and create even...

• Knihapevná väzba
  47,39 €

  -3 %

  Na sklade 1 ks

This textbook for master programs in economics offers a comprehensive overview of microeconomics. It employs a carefully graded approach where basic game theory concepts are already explained within the simpler decision framework...

• Knihabrožovaná väzba
  43,99 €

  Do 24 – 29 dní

Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce...

• Kniha
  41,99 €

  Viac ako 30 dní

The words you need to communicate with confidence in business today. Vocabulary explanations and practice for advanced (B2 to C1) students and professionals looking to improve their knowledge and use of business English....

• Knihabrožovaná väzba
  29,40 €

  Na sklade 2 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná väzba
  41,50 €

  Viac ako 30 dní

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story...

• Knihabrožovaná väzba
  39,60 €

  Viac ako 30 dní

Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully...

• Knihabrožovaná väzba
  39,27 €

  Viac ako 30 dní

Perhaps, as customers, or as service providers, we don’t understand services as much as we think we do. Services are such integral parts of the daily of individuals and organizations that a day without paying for or providing them is inconceivable. They

• Knihabrožovaná väzba
  36,17 €

  -5 %

  Na sklade 1 ks

The words you need to communicate with confidence in business today...

• Knihabrožovaná väzba
  33,79 €

  -9 %

  Do 14 – 19 dní

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

• Knihabrožovaná väzba
  33,33 €

  -9 %

  Na sklade 1 ks

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

• Knihapevná väzba
  32,35 €

  -5 %

  Do 24 – 29 dní

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná väzba
  32,19 €

  -2 %

  Na sklade 1 ks

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people...

• Knihapevná väzba
  31,95 €

  Do 24 – 29 dní

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications...

• Knihapevná väzba
  31,19 €

  -2 %

  Na sklade 1 ks

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná väzba
  30,97 €

  -5 %

  Viac ako 30 dní

Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? ...

• Knihapevná väzba
  30,85 €

  -3 %

  Na sklade 1 ks

How can developing countries grow their economies? Most answers to this question center on what the rich world should or shouldn't do for the poor world...

• Knihapevná väzba
  30,54 €

  Viac ako 30 dní